Truly Design - Visual Communication Studio

PicTurin is one of the most important festivals in the world of mural art. Over thirty national and international artists express themselves on huge surfaces, bringing a wave of color on the city walls and requalifying some of the urban grey.
The logo was designed including the bull, classic symbol of the city of Torino, and the "horns and dot" which mark the top of most spraycan nozzle caps, whilst the lettering is rendered with a stencil effect.
Along with the logo, we created ad posters and foldouts containing maps of the various locations which the festival hit.