2010.06.15
In Acque Libere - Torino Sistema Solare
"Torino Sistema Solare" is a free association of people who love our city and care for her to be a safe place.
This campaign was centered on raising awareness to fight the privatization of the Torino water supply. This is not an idea to be toyed with, so the best thing we could do in a strong and sarcastic manner, is to shut the classic "toret" fountain and make it a pay-per-drink service. The name "Cara Acqua", which we came up with, plays on the double meaning of "cara" (which means both "dear" and "expensive").
A compliation, whose graphic design we took care of, starring the city's most appreciated producers, was downloadable from the Torino Sistema Solare website.
This campaign was centered on raising awareness to fight the privatization of the Torino water supply. This is not an idea to be toyed with, so the best thing we could do in a strong and sarcastic manner, is to shut the classic "toret" fountain and make it a pay-per-drink service. The name "Cara Acqua", which we came up with, plays on the double meaning of "cara" (which means both "dear" and "expensive").
A compliation, whose graphic design we took care of, starring the city's most appreciated producers, was downloadable from the Torino Sistema Solare website.