2009.11.20
Vino e Giovani
The "Vino e giovani" ("Wine and youth") project, sustained by the Italian government, aims at reinforcing the enologic culture our country is particularly fond of. A contest was held amongst young people to create a representative image for the campaign.
Our proposal won the contest, responding well to all criteria decided by the jury. A simple, straightforward scheme describing the characteristics of a particular wine, starting from its origins and history all the way to its composition and production.
As opposed to most advertising, we steered clear from short slogans or wordplays: facts speak more than anything else, and do not hide behind promises or alleged qualities. Our image is intended to take the viewer on a short trip into history, tradition, culture, wine and food, suggesting how much more there is to discover by simply sipping good wine.
Our proposal won the contest, responding well to all criteria decided by the jury. A simple, straightforward scheme describing the characteristics of a particular wine, starting from its origins and history all the way to its composition and production.
As opposed to most advertising, we steered clear from short slogans or wordplays: facts speak more than anything else, and do not hide behind promises or alleged qualities. Our image is intended to take the viewer on a short trip into history, tradition, culture, wine and food, suggesting how much more there is to discover by simply sipping good wine.